The Economics of Certitude

When you are in the psychological moment for a particular project, something will beacon you to leave your moment, and expend that certainty and conviction elsewhere.

It is amazing. Is amazing that there is an economy for that sort of thing, but it is true, there are those that sense this. It is amazing how efficient these markets are.

Which is why I’ve decided that these are the following questions to ask, the next time I’m faced with an opportunity that does tie in with my stated agenda.

  • This hasn’t worked before, is the first thing to state.
  • How exactly will I benefit? Exposure doesn’t count. I get better exposure working on my turf.
  • Who pays for it? It had better be all expenses paid, and then some, because I don’t have time to entertain.
  • How much of what I’m doing are you aware of? Because, you might have got it into your head that New Orleans needs to be a component of your master plan, but if you haven’t done the research, I’m not going to change my position on matters to suit you.

Hint: If you’re thinking opportunity, be informed that I’m thinking crisis. I checked the Chinese dictionary, the are not the same word.

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