To become an effective brand I must tell a story. Thus, I’m wondering if mission statements and planning are not a matter of creating a storyboard.
What is the storyboard for winding out my life in New Orleans? Where do I go from here?
I’ve been thinking about living life as a brand, and considering a logo. The Fleur de Lys is an obvious candidate, since I want to make New Orleans my home, and put down my roots. It’s odd to have customers with their particular Fleur for their brand.
What have I associated myself with traditionally? Automobiles, Detroit, rust, anxiety, software, frenzy, intelligence, glasses, curls, The United States, Canada, etc.
What do I want to associate myself with? Democracy, community, New Orleans, reliability, vision, arbitrage,
I have to disassociate myself with those things. There have been times when I’d thought that I were neither anxious, nor depressed, I’d simply not be myself.
This is part of the story. I began this blog of consciousness to explore failure patterns, which would begin the story by defining myself as a failure. Not a bad place to start a story. It seems that there’s plenty of room for character development.
With storyboarding I decide where I want to take myself, in the third person. The stages of the story. The characters involved. After I’ve developed my outline, I start to write the story.
That is, I live the telling of the story.
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